EV owners. Road-trippers. A growing audience that already asks where we stay, what gear we use, and which charger is worth the detour. Their next purchase is on the table — we just need a brand that earns the on-camera spot.
Piper started on YouTube over a decade ago and built her first audience there. Years of side projects followed — a memoir, a tech platform, a band — and finally, on a road trip from Vancouver to LA, she realized the thing she'd been trying not to do was the thing she should have been doing all along. So she's back, with her husband behind the lens: road trips, motels, and live shows from home.
The robots can have the rest. We're keeping the parts they can't fake. Piper Unplugged is the only channel we're actively building — and where your brand gets her undivided on-camera attention.
Four formats, all on the channel today. Each one a different shot at brand fit, audience attention, and watch time.
Long-form episodes from the road. Real people, real conversations, the why behind every stop. Premium inventory, one integrated brand per episode.
Episode-format reviews of classic, family-owned motels along North American highways. Hosted, energetic, era-coded. Recurring beats include the Tesla backup, the signature suitcase, the morning sleep verdict, and a town-specific fun-fact segment. Natural fit for travel, lodging, in-room amenities, road-trip gear, and tourism boards.
We go live on YouTube, from home and from the road. GTA nights, ask-me-anythings, EV news as it lands. Live chat the whole way. The biggest watch-hours lever, and a natural title-sponsor slot.
Vertical clips from every trip and every live. The reach engine: most of the channel's views land here, and short, punchy brand moments hit hardest.
This isn't a general lifestyle channel where sponsors fight for attention. The viewers are EV owners and road-trippers. They self-select. They show up in the comments sharing gear tips, planning their own next EV, and following the road-trip story in real time.
If your product fits somewhere in this conversation, you don't need to sell. You need to be there.
// real comments, sampled from the channel
EV owners are decision-makers — they've already made one $50k+ purchase. The next ones (charger, dash cam, hotel chain, trip credit card, the second EV) are on the table.
5.5% engagement says viewers are actually here — not scrolling. Brand placement on Piper Unplugged carries weight because the show only features products that fit the road we're already driving.
Five road trips on the channel since May, from Alberta oil country to Mile 0 of the Alaska Highway. Your brand plugs into a show that is already running, not a pitch for one.
// YouTube Studio, last 28 days (Sep 10 to Oct 8, 2026) · share of views
Six videos from the channel that show how a product lives in the show: in the frame, in the episode, and live with the chat.
Every trip here has episodes up on the channel. Real roads, real motels, real chargers, and the people we met on the way.
Twilight town, then the quietest place in America, live from the Olympic Peninsula.
Past the last Supercharger in BC to Mile 0 of the Alaska Highway, on slow charging only. A wildfire detour on day one.
A mountain cabin in Hope, a Sasquatch hunt, and a loop up to Revelstoke.
A 1949 motel strip in the town where Rambo was filmed. The first Motel Motel episode.
Our first documentary: a Tesla in Alberta oil country.
When we're not on the road, we go live: GTA nights, ask-me-anythings, EV news as it lands. Live chat the whole way. Every stream stays on the channel.
Author and content creator. Brings the energy, the French-Canadian accent, and the willingness to actually tell you whether a supercharger is worth the detour. The voice viewers hear is the voice that reads brand copy.
The one driving the EV, running the camera, and occasionally getting roped into the bit. Also the tech side: the live setup, the streaming box we built for the road, and everything that keeps the show on the air.
Send a one-paragraph intro: who you are, what you sell, and which format on the menu you're curious about. We reply within 48 hours.