EV owners. Road-trippers. A growing audience that already asks where we stay, what gear we use, and which charger is worth the detour. Their next purchase is on the table — we just need a brand that earns the on-camera spot.
Piper started on YouTube over a decade ago and built her first audience there. Years of side projects followed — a memoir, a tech platform, a band — and finally, on a road trip from Vancouver to LA, she realized the thing she'd been trying not to do was the thing she should have been doing all along. So she's back. Camera every day. Husband behind the lens. Slowly stopping wherever they want.
The robots can have the rest. We're keeping the parts they can't fake. Piper Unplugged is the only channel we're actively building — and where your brand gets her undivided on-camera attention.
Six formats running in parallel. Each one a different shot at brand fit, audience attention, and watch time.
Documentary long-form. Real people, real conversations, the why behind every road. Premium inventory, one integrated brand per episode. The pilot just dropped.
Episode-format reviews of classic, family-owned motels along North American highways — hosted, energetic, era-coded. Recurring beats include the Tesla backup, the signature suitcase, the morning sleep verdict, and a town-specific fun-fact segment. Natural fit for travel, lodging, in-room amenities, road-trip gear, and tourism boards.
Weekly live podcast via Starlink. Live Q&A. Super-chats. The biggest watch-hours lever, and the only inventory with a guaranteed title-sponsor slot.
Cooking at the charger. No other Tesla channel has this. Power stations, induction cookware, road-trip food brands, built for product showcase.
Long-form supercharger reviews with a ⭐/5 rating. Search-friendly, sponsorable, the anchor format. Restaurants, attractions, and local stops near chargers fit naturally.
Vertical shorts. Reach engine. Where the algorithm impressions land, and where short, punchy brand mentions hit hardest.
This isn't a general lifestyle channel where sponsors fight for attention. The viewers are EV owners and road-trippers. They self-select. They show up in the comments sharing gear tips, planning their own next EV, and following the road-trip story in real time.
If your product fits somewhere in this conversation, you don't need to sell. You need to be there.
// real comments, sampled from the channel
EV owners are decision-makers — they've already made one $50k+ purchase. The next ones (charger, dash cam, hotel chain, trip credit card, the second EV) are on the table.
6.1% engagement says viewers are actually here — not scrolling. Brand placement on Piper Unplugged carries weight because the show only features products that fit the road we're already driving.
Documentary format just launched with the Calgary pilot. Sponsors signing now lock in pre-arc pricing before the cross-Canada trip adds 21 days of content inventory.
Six videos that show what we do. The new flagship documentary first, then five road-trip pieces from our sister EV channel. All filmed at real superchargers, on real trips, no script.
Cross-Canada road trip launching early June 2026. Vancouver to Moncton, six provinces, ~45 pieces of content. Sponsors can plug into the whole trip, a single region, or a single stop along the route.
Vancouver, Kamloops, Revelstoke, Banff. Mountain pass content, Fairmont treat night, Roger's Pass.
Drumheller (dinosaurs), Vulcan AB (Star Trek), Mac the Moose, Falcon Lake UFO site, Winnipeg.
Thunder Bay, Wawa, Sudbury, Ottawa (Diefenbunker), Montreal, Quebec City. Most filmable density of the trip.
Edmundston, Fredericton, Moncton, Magnetic Hill, Hopewell Rocks. Arrival celebration episode.
YouTube is rolling out dynamic ad insertion in 2026 — the ability to swap sponsored segments into older videos already published.
Sponsors who lock in now get their campaign extended across our entire back catalog when the feature drops. One deal — today's visibility plus future reactivation across hundreds of videos as the channel grows.
// founding sponsors grandfathered in first
Author and content creator. Brings the energy, the French-Canadian accent, and the willingness to actually tell you whether a supercharger is worth the detour. The voice viewers hear is the voice that reads brand copy.
The one driving the EV, running the camera, and occasionally getting roped into the bit. Builds the automation behind the channel — every video gets shipped because the pipeline is real.
Send a one-paragraph intro: who you are, what you sell, and which format on the menu you're curious about. We reply within 48 hours.